Sales Funnel
What is a Sales Funnel?
A sales funnel maps the stages a potential customer moves through—from discovering your brand to becoming a buyer and advocate. Each step uses specific content, offers, and CTAs to guide people forward.
Core Stages
- Awareness: New audiences find you via content, referrals, or ads
- Interest: Prospects consume value—podcasts, lead magnets, social proof
- Decision: They evaluate offers, watch demos, attend webinars, or request info
- Action: Visitors purchase, book a call, or upgrade to the next rung of your value ladder
- Loyalty (bonus stage): Deliver a standout experience and encourage referrals or UGC
Funnel Types Creators Use
- Lead magnet funnel: Free resource → nurture emails → core product
- Webinar funnel: Paid traffic or list → registration → live event → offer
- Tripwire funnel: Low-cost entry product → upsell to flagship or membership site
- Application funnel: Content → application → sales call → high-ticket program
Optimizing Your Funnel
- Track conversion rate at each stage to spot leaks
- Capture qualitative feedback—DMs, replies, surveys—to learn why people stall
- Use automation and Auto-DM / Auto-Reply flows to deliver timely follow-ups
- Align funnel messaging with your content pillars for consistent storytelling
- Retain customers with onboarding sequences, community touchpoints, and cross-sells
Best Practices
- Design each stage intentionally—don’t glue random offers together
- Make CTAs explicit and easy to act on across devices
- A/B test headlines, pricing, and guarantees on key landing pages
- Recycle winning assets into other channels (reels, carousels, podcasts)
- Review metrics regularly; even small improvements compound over time