What Are Content Pillars?

Content pillars are the core themes you consistently talk about across your platforms. They create a clear framework for planning, batching, and repurposing content, ensuring everything supports your business goals.

Benefits of Content Pillars

• Provide direction so you never run out of ideas
• Reinforce your positioning and personal brand
• Keep your audience primed for offers in your value ladder
• Help you evaluate partnerships, UGC deals, or trendjacks quickly
• Make repurposing easier—each piece ties back to a pillar

Choosing Your Pillars

1. Map your expertise and the outcomes you deliver
2. Analyze audience questions and customer feedback
3. Align each pillar with a specific offer or stage of your funnel
4. Mix educational, inspirational, and behind-the-scenes angles
5. Test and refine over time—pillars can evolve as you scale

Maintaining Pillar Content

• Use batching to produce multiple pieces per pillar at once
• Track performance metrics to spot which pillars drive conversion or retention
• Repurpose long-form pieces into carousels, emails, and clips
• Document pillar guidelines so contractors or collaborators stay consistent
• Audit quarterly to keep pillars aligned with your goals and audience needs