Carousel
What is a Carousel?
A carousel is a swipeable post format commonly used on Instagram, LinkedIn, and other social platforms. Each frame (or “slide”) builds on the previous one, letting you share step-by-step lessons, stories, or promotional messaging in a visually engaging way.
Why Carousels Work
- Encourage dwell time and saves—important signals for the algorithm
- Break complex ideas into digestible steps across slides
- Feature strong hooks on slide one to grab attention
- Offer context for your CTA on the final slide
- Great vehicles for showcasing offer stacks, testimonials, or tutorials
Carousel Structure
- Hook slide: Bold headline that promises a clear outcome
- Context: Describe the problem or opportunity
- Value slides: Deliver steps, frameworks, or examples
- Proof: Share wins, screenshots, or social proof
- CTA slide: Point to your next step—a lead magnet, product, or community
Creation Tips
- Use templates to maintain brand consistency and speed up production
- Write copy first, then design slides to match the narrative
- Optimize for mobile readability—large fonts, minimal text per slide
- Repurpose carousels into email newsletters, blog posts, or scripts for video
- Track metrics like reach, saves, and link clicks to refine your approach