What is a Hook?

A hook is the attention-grabbing opening of your content. Whether it’s the first line of a script, the headline of a post, or the thumbnail on a video, the hook decides if someone keeps watching, reading, or scrolling.

Hook Formats

• Question: “What if you could launch a side hustle in 24 hours?”
• Bold statement: “Your lead magnet is costing you sales”
• Unexpected visual: Pattern-breaking clips or lo-fi edits that feel native to the platform
• Data tease: “Here’s how we hit a 47% conversion rate with a tripwire”
• Story start: “I tried building a micro-SaaS in public…”

Crafting Strong Hooks

• Speak directly to your niche and the transformation they want
• Experiment with pacing, camera angles, and on-screen text
• Write multiple hook variations for each idea and test them in short-form content
• Reference relatable pain points or curiosity gaps
• Match your hook to your content pillars so it sets up the right expectations

Measuring Hook Performance

• Watch time or retention graphs—massive drop-off indicates the hook didn’t land
• Click-through rate on thumbnails, subject lines, or carousels
• Engagement metrics: comments, saves, and shares
• Keep iterating—hooks improve with repetition and by analyzing what resonates