What is a Content Management System (CMS)?

A content management system (CMS) lets you create, edit, and publish digital content without writing code. It separates the words, images, and structure of your site from the technical infrastructure so teams can update pages quickly.

Why Creators Use CMS Tools

• Launch landing pages, blogs, and resource hubs without developer bottlenecks
• Collaborate with writers, editors, and designers using permissions and workflows
• Keep content consistent across channels—web, mobile, email, in-app experiences
• Integrate with marketing automations, analytics, and your API stack
• Maintain brand control while scaling content output

CMS Flavors

• Traditional website CMS (WordPress, Webflow, Squarespace) for marketing sites and blogs
• Headless CMS (Contentful, Sanity) deliver content to multiple front ends—web apps, mobile, branded apps
• Commerce & membership CMS (Shopify, Crevio, Kajabi) blend content with sales and community features

Key Features to Look For

• Visual editor with reusable components or templates
• Media library, version history, and scheduled publishing
• Roles and permissions for admins, collaborators, and reviewers
• Built-in SEO controls, metadata fields, and URL management
• Webhook or API support to trigger automation or sync with other tools

Best Practices

• Create a content operations playbook outlining workflows, review steps, and naming conventions
• Use staging environments or previews before shipping big changes
• Audit content regularly to retire outdated assets and keep evergreen pieces fresh
• Connect CMS analytics to your funnel metrics—track how pages drive conversions
• Document how the CMS integrates with lead capture, payments, and community features so future team members ramp faster