Funnel
What is a Marketing Funnel?
A marketing funnel is the strategic path that guides someone from discovering your brand to becoming a paying customer. Funnels map every touchpoint—content, lead magnets, emails, and offers—so you can intentionally move prospects toward a purchase.
Stages of a Funnel
- Awareness: Content, collaborations, or UGC introduces your brand
- Interest: A compelling [viral hook](</glossary/viral-hook>) or CTA drives a clear next step
- Consideration: Email sequences, workshops, or tripwires deliver value
- Decision: Sales pages and offer stacks make the buying choice easy
- Retention: Post-purchase nurturing keeps customers engaged and ready to upgrade
Funnel Formats for Creators
- Evergreen funnels that sell digital products on autopilot
- Live launch funnels for cohorts or high-ticket programs
- Product ladders that guide buyers from low-ticket to premium offers
- Content-driven funnels built with building in public updates
Optimizing Your Funnel
- Measure conversion rate at every stage to find bottlenecks
- Use segmentation and automation to deliver tailored messaging
- Test hooks, headlines, and price positioning to boost performance
- Repurpose funnel assets into carousels, threads, or webinars for wider reach
- Prioritize retention by delivering a stellar onboarding experience