Webinar
What is a Webinar?
A webinar is an online presentation or workshop delivered live or on-demand. Creators use webinars to teach, demonstrate products, and guide attendees toward a specific CTA, often as a key conversion event inside a launch funnel.
Why Webinars Work
- Combine teaching, storytelling, and selling in one session
- Build trust through face-to-face delivery and interactive chat
- Segment attendees for tailored follow-up emails or Auto-DM / Auto-Reply workflows
- Upsell from a free lead magnet into mid- or high-ticket offers
- Repurpose the recording into evergreen content or bonus material
Webinar Formats
- Live Launch: Real-time training with a limited-time offer and bonus stack
- Product Demo: Screenshare walkthrough for SaaS, micro-SaaS, or templates
- Panel or Interview: Multiple experts sharing perspectives and case studies
- Workshop: Action-oriented session that delivers a quick win on your content pillars
- Evergreen Replay: Pre-recorded webinar that runs automatically for new leads
Running a Strong Webinar
- Plan: Identify the audience, promise, and next step in your value ladder
- Promote: Use emails, socials, and partner shout-outs to drive registrations
- Deliver: Follow a tight agenda—hook, teach, proof, offer, Q&A
- Offer: Present a clear offer stack with urgency and social proof
- Follow Up: Send replays, objection-handling emails, and personalized outreach
Optimization Tips
- Track attendance, chat engagement, and conversion metrics for each session
- Time your pitch after delivering tangible value or a transformation framework
- Keep slides visual; highlight key points and action steps instead of dense text
- Invite interaction early (polls, questions) to boost retention
- Automate reminders, replays, and sales sequences with your webinar software and automation stack