Online Course
What is an Online Course?
An online course is a structured learning experience delivered over the internet. It packages your expertise into modules, lessons, and resources so students can achieve a specific transformation from anywhere in the world.
Core Elements
- Curriculum: Organized modules with video, audio, or written lessons
- Support materials: Workbooks, templates, or swipe files that help learners implement
- Assessments: Quizzes, projects, or milestones to check progress
- Community & coaching: Optional spaces for questions, feedback, or group coaching
- Delivery platform: LMS, membership site, or community platform
Course Formats
- Self-paced: Students progress on their own schedule; great for evergreen sales and passive income
- Cohort-based: Learners move together with live touchpoints—higher accountability, premium pricing
- Hybrid: Pre-recorded curriculum paired with live calls, office hours, or homework reviews
- Microlearning: Bite-sized lessons for specific skills or daily habits
Creating a Successful Course
- Validate your topic—survey your audience, run a paid workshop, or offer a beta round
- Map a clear outcome and break it into steps learners can follow
- Script and batch-produce content to maintain quality and speed
- Automate onboarding, drip schedules, and follow-ups with your automation stack
- Collect testimonials and data to refine lessons and future launches
Monetization Options
- One-time purchase with optional payment plans
- Subscription access as part of a larger value ladder
- Bundled with community access or tripwire offers
- High-touch upsells—VIP access, implementation sprints, or private coaching
Best Practices
- Focus each lesson on one result; keep videos concise
- Provide multiple learning formats (video, audio, transcripts) for accessibility
- Celebrate progress with badges, shout-outs, or callout posts
- Update content when frameworks, tools, or examples change
- Repurpose course material into lead magnets, social content, or live workshops