What is a Tripwire Offer?

A tripwire is a low-priced offer presented immediately after someone opts into your lead magnet. The goal is to turn a new subscriber into a paying customer right away, increasing the likelihood they will invest in future offers.

Why Tripwires Work

• Buyers who invest even a small amount are more likely to purchase again
• Revenue from tripwires can offset ad spend or software costs
• The offer builds trust by delivering a quick result fast
• Tripwire purchases provide data for segmenting and tailoring follow-up messages

Elements of an Effective Tripwire

• A relevant solution that expands on the original lead magnet
• A price point that feels like an easy “yes” (often $7–$37)
• Limited-time urgency or a special offer stack
• Automated delivery through emails, checkout bumps, or Auto-DM / Auto-Reply flows

Next Steps After the Purchase

• Provide immediate value with onboarding videos, checklists, or community invites
• Guide buyers to the next step in your value ladder
• Track tripwire conversion rate and A/B test different price points or bonuses
• Measure downstream retention to ensure the tripwire attracts the right customers