# Tripwire

> Understand how tripwire offers convert new leads into paying customers with a low-priced upsell.

Canonical URL: https://crevio.co/glossary/tripwire

##  What is a Tripwire Offer?

A tripwire is a low-priced offer presented immediately after someone opts into your [lead magnet](/glossary/lead-magnet). The goal is to turn a new subscriber into a paying customer right away, increasing the likelihood they will invest in future offers.

## Why Tripwires Work

- Buyers who invest even a small amount are more likely to purchase again
- Revenue from tripwires can offset ad spend or software costs
- The offer builds trust by delivering a quick result fast
- Tripwire purchases provide data for segmenting and tailoring follow-up messages

## Elements of an Effective Tripwire

- A relevant solution that expands on the original [lead magnet](/glossary/lead-magnet)
- A price point that feels like an easy “yes” (often $7–$37)
- Limited-time urgency or a special [offer stack](/glossary/offer-stack)
- Automated delivery through emails, checkout bumps, or [Auto-DM / Auto-Reply](/glossary/auto-dm-auto-reply) flows

## Next Steps After the Purchase

- Provide immediate value with onboarding videos, checklists, or community invites
- Guide buyers to the next step in your [value ladder](/glossary/value-ladder)
- Track tripwire [conversion rate](/glossary/conversion-rate) and A/B test different price points or bonuses
- Measure downstream [retention](/glossary/retention) to ensure the tripwire attracts the right customers