# Drip Campaign

> Learn how drip campaigns automate email sequences to nurture leads and guide them toward purchasing your digital products.

Canonical URL: https://crevio.co/glossary/drip-campaign

##  What is a Drip Campaign?

A drip campaign is an automated sequence of emails sent to subscribers on a predetermined schedule or triggered by specific actions. Unlike [drip content](/glossary/drip-content) (which releases course material over time), drip campaigns focus on [email marketing](/glossary/email-marketing) automation to nurture leads and drive conversions.

## How Drip Campaigns Work

1. **Trigger Event**: Subscriber takes an action (signs up, downloads, purchases)
2. **Sequence Starts**: First email in the sequence is sent
3. **Timed Delivery**: Subsequent emails sent at set intervals
4. **Goal Completion**: Campaign ends when subscriber converts or sequence finishes

## Types of Drip Campaigns

### Welcome Sequence
- Introduce yourself and your brand
- Set expectations for future emails
- Deliver promised [lead magnet](/glossary/lead-magnet)
- Build relationship before selling

### Nurture Sequence
- Educate subscribers on relevant topics
- Share valuable content and insights
- Build trust and authority
- Gradually introduce your offers

### Sales Sequence
- Present your product or service
- Address objections and concerns
- Share testimonials and case studies
- Create urgency to encourage action

### Onboarding Sequence
- Welcome new customers
- Guide them through getting started
- Highlight key features and benefits
- Encourage engagement and quick wins

### Re-engagement Sequence
- Reach out to inactive subscribers
- Remind them of the value you provide
- Offer incentive to re-engage
- Clean list of truly inactive contacts

## Drip Campaign Best Practices

### Timing
- Welcome email: Immediately after signup
- Subsequent emails: 1-3 days apart typically
- [A/B test](/glossary/a-b-testing) different intervals

### Content
- Lead with value before selling
- Make each email count—don't add filler
- Tell a cohesive story across the sequence
- Include clear [CTAs](/glossary/cta) in every email

### Personalization
- Use subscriber name and relevant details
- [Segment](/glossary/segmentation) based on interests and behavior
- Adjust messaging based on engagement

## Example: 5-Email Welcome Sequence

1. **Day 0**: Deliver lead magnet, introduce yourself
2. **Day 2**: Share your story and why you help people
3. **Day 4**: Provide valuable tip related to their interest
4. **Day 6**: Social proof—share a success story
5. **Day 8**: Introduce your offer with special welcome pricing

## Metrics to Monitor

- Open rates per email in sequence
- Click-through rates
- Conversion rate (signups to sales)
- Unsubscribe rate by email
- Where subscribers drop off in the sequence