What is Email Marketing?

Email marketing is the practice of sending commercial messages to a group of people via email. For creators, it's one of the most effective channels for building relationships with their audience, nurturing leads, and driving sales of digital products.

Why Email Marketing Matters for Creators

• Owned Audience: Unlike social media, you own your email list
• Direct Access: Messages go straight to subscribers' inboxes
• High ROI: Email consistently delivers the best return on investment
• Relationship Building: Nurture connections over time
• Sales Driver: Most effective channel for selling digital products

Types of Email Marketing

Broadcast Emails

One-time emails sent to your list, such as:

• Newsletters with valuable content
• Product launch announcements
• Promotional campaigns
• Updates and news

Automated Sequences

Pre-written emails triggered by actions:

• Welcome emails for new subscribers
• Drip campaigns for nurturing leads
• Abandoned cart recovery emails
• Post-purchase onboarding sequences

Transactional Emails

Functional emails triggered by user actions:

• Purchase confirmations
• Password resets
• Account notifications

Building Your Email Strategy

Growing Your List

• Offer valuable lead magnets
• Add signup forms to your website
• Promote on social media
• Guest appearances and collaborations

Engaging Your Subscribers

• Provide consistent value before selling
• Use segmentation for relevant messaging
• Maintain a regular sending schedule
• Balance educational content with promotions

Converting to Sales

• Build up to launches with pre-launch content
• Use scarcity and urgency ethically
• Include clear CTAs
• Follow up on interested non-buyers

Key Metrics to Track

• Open Rate: Percentage who open your emails
• Click Rate: Percentage who click links
• Conversion Rate: Percentage who take desired action
• Unsubscribe Rate: Percentage who opt out
• Revenue Per Email: Sales generated per email sent

Best Practices

• Always get permission before emailing (double opt-in)
• Write compelling subject lines
• Keep emails scannable and focused
• Optimize for mobile readers
• Test different approaches using A/B testing
• Clean your list regularly of inactive subscribers
• Comply with email regulations (CAN-SPAM, GDPR)