What is Prompting?

Prompting is the craft of writing clear instructions for AI systems so they return the results you want. Whether you’re generating ideas, scripts, or graphics, effective prompts act like creative briefs for the model.

Components of a Strong Prompt

• Context: Explain who you are, who you serve, and what you’re creating
• Task: Specify the format—script, outline, email, carousel, etc.
• Constraints: Set tone, length, keywords, or platform requirements
• Examples: Provide samples or references to guide the AI
• Follow-up: Ask for variations or edits to refine the output

Prompting Use Cases for Creators

• Generate hook ideas for short-form video or newsletters
• Outline lessons for an online course or membership site
• Brainstorm offers along your value ladder
• Draft copy for landing pages, CTAs, or nurture emails
• Feed transcripts to an AI agent to summarize insights

Prompting Tips

• Iterate—treat the AI like a collaborator, not a vending machine
• Save high-performing prompts in a swipe file for fast reuse
• Combine prompting with human editing to protect brand voice
• Stay mindful of confidentiality; avoid sharing sensitive customer data
• Experiment with advanced prompting techniques like roleplay, step-by-step reasoning, or multi-turn workflows