What is an Email List?

An email list is a collection of email addresses from people who have given you permission to contact them. For creators, an email list is one of the most valuable assets, providing a direct line of communication with your audience that you own and control.

Why Email Lists Matter

Unlike social media followers, your email list is:

Owned by You: Platform changes can't take it away
Direct Access: No algorithm deciding who sees your content
High Engagement: Email typically has better engagement than social media
Monetization Ready: Subscribers are often more ready to buy
Portable: You can take your list to any platform or tool

Building Your Email List

Lead Magnets

Offer valuable free content in exchange for email addresses (see: Lead Magnet)

Opt-in Forms

Place signup forms on:

Your website or landing pages
Blog posts
Social media profiles
Video descriptions
Product checkout pages

Content Upgrades

Offer bonus content related to specific articles or videos

Giveaways and Contests

Run promotions that require email signup to enter

Email List Best Practices

Permission-Based: Only email people who opted in
Double Opt-In: Confirm subscriptions to ensure quality
Segment Your List: Group subscribers by interests or behavior
Provide Value: Don't just send sales emails
Consistency: Email regularly so subscribers remember you
Make Unsubscribing Easy: It's required by law and improves engagement
Mobile-Friendly: Most emails are opened on mobile devices

Email Marketing on Crevio

Crevio helps you grow and manage your email list with:

Built-in email collection at checkout
Lead magnet delivery automation
Customer segmentation
Integration with email service providers
Analytics on subscriber growth

An engaged email list is the foundation of a sustainable creator business.

Email List