What is a Landing Page?

A landing page is a standalone web page built for one goal—capture a lead, sell a product, or drive a specific action. Unlike a full website, it removes distractions so visitors focus on a single CTA.

When to Use Landing Pages

• Promoting lead magnets, webinars, or product launches
• Running paid ads that need message-match and clear tracking
• Testing new offers or tripwires before adding them to your main site
• Segmenting audiences with tailored messaging inside your funnel

Essential Elements

• Headline: Grabs attention and sets the promise
• Value proposition: Explains the benefit in clear, outcome-driven language
• Social proof: Testimonials, logos, or stats that reinforce credibility
• Offer details: What’s included, pricing, bonuses, guarantees
• CTA: Prominent button or form tied to the page’s single goal
• Trust cues: Security badges, refund policies, or privacy statements

Best Practices

• Keep navigation minimal—ideally remove global menus to avoid leakage
• Use scannable sections with subheads, bullets, and visuals
• Match copy and creative to the source that drives traffic (ad, email, social post)
• Optimize for mobile first; most traffic will arrive on phones
• Run A/B tests on headline, imagery, pricing, or CTA to improve conversion rate

Tools & Workflow

• Build with website builders, custom code, or no-code platforms like Webflow, Framer, or Leadpages
• Connect forms to your email list and CRM automations
• Use analytics (GA4, Meta pixel, TikTok pixel) to track performance
• Recycle high-performing sections into future pages or offer stacks
• Document templates so you can launch new campaigns faster