# Affiliate Marketing

> Learn about affiliate marketing, a performance-based marketing strategy where creators earn commissions by promoting other people's products or services.

Canonical URL: https://crevio.co/glossary/affiliate-marketing

##  What is Affiliate Marketing?

Affiliate marketing is a performance-based marketing strategy where creators and [influencers](/glossary/influencer) earn commissions by promoting other people's or companies' products or services. When someone makes a purchase through the creator's unique affiliate link, the creator receives a percentage of the sale.

## How Affiliate Marketing Works

1. **Join an Affiliate Program**: Creators sign up for affiliate programs offered by companies or platforms
2. **Get Unique Links**: Receive special tracking links that identify you as the referrer
3. **Promote Products**: Share these links through content, social media, or other channels
4. **Earn Commissions**: Get paid when people make purchases through your links

## Benefits for Creators

- **[Passive Income](/glossary/passive-income)**: Earn money while you sleep as your content continues to drive sales
- **Low Risk**: No inventory or upfront costs required
- **Flexibility**: Choose products that align with your brand and audience
- **Scalability**: Income potential grows with your audience

## Best Practices

- Only promote products you genuinely believe in
- Disclose affiliate relationships to maintain transparency
- Focus on providing value, not just making sales
- Track your performance to optimize your strategy

## Common Use Cases on Crevio

Many creators on Crevio supplement their [digital product](/glossary/digital-product) sales with affiliate marketing, creating a diversified income stream that maximizes their earning potential.

Curious how commissions add up? Plug your offer, payout rates, and sales goals into the [Affiliate Earnings Calculator](/tools/affiliate-earnings-calculator) to map realistic revenue scenarios.