What is Repurposing?

Repurposing is the practice of transforming a single piece of content into multiple formats. Instead of starting from scratch every time, you remix ideas to reach different platforms, learning styles, and stages of your funnel.

Why Repurpose Content

• Amplifies your best ideas without reinventing the wheel
• Keeps messaging consistent across channels and offers
• Saves time, especially when combined with batching
• Reinforces your content pillars and thought leadership
• Supports SEO and discoverability for your glossary or blog

Repurposing Examples

• Turn a long-form video into short clips with new [viral hooks](</glossary/viral-hook>)
• Convert a Twitter thread into an Instagram carousel
• Summarize podcast episodes into newsletters, checklists, or lead magnets
• Package a live workshop replay into a low-ticket offer
• Transform case studies into scripts for building in public

Best Practices

• Start with flagship content that already performed well
• Maintain context so each piece stands alone and includes a clear CTA
• Track where each asset lives to avoid overloading one channel
• Refresh older pieces with updated stats, stories, or product mentions
• Use automation to keep republished content on schedule