What is Building in Public?

Building in public is the practice of documenting your journey as you create products, launch offers, or grow an audience. Instead of waiting for a polished success story, you share work-in-progress updates, metrics, and lessons in real time.

Why Creators Build in Public

• Transparency: Shows the human side of entrepreneurship, building trust
• Feedback: Invites input that shapes better products and MVPs
• Marketing: Generates organic buzz and social proof before launch
• Accountability: Keeps momentum through public commitment
• Community: Attracts collaborators, affiliates, and superfans

What to Share

• Weekly revenue or metric snapshots, including conversion rate and retention
• Behind-the-scenes wins, fails, and experiments with new tools or automation
• Screenshots of product iterations, content pillars, and roadmap decisions
• Stories about clients, testimonials, and life as a solopreneur
• Lessons from testing different offers in your value ladder

Best Practices

• Decide which metrics and topics you’re comfortable sharing publicly
• Focus on narrative and insight, not just vanity metrics
• Respect client privacy and platform terms when sharing data
• Repurpose public updates into emails, carousels, or long-form content
• Keep a consistent cadence so followers stay engaged with the journey