What is UGC?

UGC stands for user-generated content—videos, photos, or copy created by real users or creators on behalf of a brand. In the modern creator economy, UGC deals involve producing assets that brands can run as ads or post on their own channels.

Why Brands Buy UGC

• Authentic content that feels native to TikTok, Reels, and Shorts
• Faster production cycles than traditional studio shoots
• Infinite variations for testing hooks, CTAs, and creative angles
• Access to niche communities via credible creators

How Creators Win with UGC

• Charge per asset or retainer while keeping distribution rights flexible
• Monetize skills even if you prefer a faceless brand strategy
• Build relationships that lead to high-ticket retainers or ambassador roles
• Reinvest revenue into your own value ladder or product launches

Best Practices

• Showcase a portfolio or carousel of sample clips
• Track usage rights, timelines, and deliverables in clear contracts
• Provide multiple hook variations to help brands test their funnels
• Stay updated on ad policies, disclosure requirements, and platform trends
• Use automation to manage briefs, invoices, and asset delivery