Trendjack
What is Trendjacking?
Trendjacking is the tactic of leveraging a trending sound, meme, or news story and adapting it to your niche. By responding quickly, your content can ride the surge of attention the trend is already receiving.
Why Trendjacking Works
- Algorithms reward content that aligns with rising topics
- Audiences recognize the format instantly, so hooks hit faster
- Great for faceless brands or repost pages with tight production timelines
- Introduces your account to new viewers who engage with the original trend
How to Trendjack Responsibly
- Stay within your brand voice—add a unique angle or lesson
- Credit original creators or sources when applicable
- Avoid sensitive or controversial trends that conflict with your values
- Move fast: trends fade within days, sometimes hours
- Pair the trend with a clear CTA so new viewers know what to do next
Trendjacking Workflow
- Monitor trend reports, TikTok sounds, and industry news daily
- Brainstorm how the trend maps to your content pillars
- Script or storyboard a quick adaptation and use batching to record if possible
- Publish while the trend is still rising and respond to comments quickly
- Repurpose top-performing trendjack content into carousels or email updates