What is a Virtual Summit?

A virtual summit is an online conference that brings together multiple speakers around a focused theme. Attendees join live or watch on-demand over several days, while hosts grow their email list, authority, and revenue.

Typical Summit Flow

1. Free registration with limited-time access to each session
2. Daily programming—keynotes, panels, workshops, and networking rooms
3. Upsell offers such as All-Access Passes, bundles, or tripwire upgrades
4. Follow-up sequences to pitch flagship products, membership sites, or group coaching

Why Host a Summit

• Generate thousands of targeted leads in a short period
• Position yourself alongside industry experts and influencers
• Create evergreen assets for future webinars, podcasts, or courses
• Earn revenue from ticket upgrades, sponsor placements, and affiliate partnerships
• Build community momentum that filters into your value ladder

Planning Considerations

• Select a tight theme that solves a clear problem for your ideal audience
• Recruit speakers with engaged audiences; provide promo assets and affiliate links
• Choose reliable event tech for streaming, chat, and replay management
• Map an engagement plan—live Q&A, Slack/Discord rooms, contests, or callout posts
• Schedule post-event nurture to convert attendees into paying customers

Metrics to Track

• Registrations, live attendance rate, and replay views
• All-Access Pass conversion and average order value
• Sponsor ROI and affiliate performance
• Lead-to-customer conversion within 30, 60, and 90 days
• New partnerships or speaking opportunities generated