What is SSO (Single Sign-On)?

SSO (Single Sign-On) is an authentication method that allows users to access multiple applications or platforms with a single set of login credentials. For creators, SSO enables customers to log in once and seamlessly access their courses, membership sites, communities, and other products without re-entering credentials.

How SSO Works

1. Initial Login: User signs in to your main platform or account
2. Token Created: System generates a secure authentication token
3. Token Verified: Connected apps recognize the token
4. Access Granted: User accesses all connected services without logging in again

Benefits of SSO

For Customers

• One password to remember
• Faster access to purchased products
• Seamless experience across platforms
• Reduced login friction and frustration

For Creators

• Lower support tickets for password issues
• Better user experience improves satisfaction
• Higher engagement with connected products
• Easier product bundle delivery
• Professional, enterprise-level experience

SSO Use Cases for Creators

Course + Community

Students log into your course platform and are automatically signed into your community (Discord, Circle, Slack) without a second login.

Multiple Products

Customers who purchase multiple digital products access all of them through a single student portal login.

Membership Access

Members access all membership benefits—courses, resources, community—with one account.

White-Label Solutions

If you offer white-labeled products to other businesses, SSO connects your platform to their existing user systems.

Common SSO Implementations

Platform-Native SSO

Built-in connection between apps from the same provider:

• All Kajabi products share login
• Thinkific courses connected to communities
• Unified account across product suite

Social Login

Allow login via existing accounts:

• Sign in with Google
• Sign in with Apple
• Sign in with Facebook

Enterprise SSO

Corporate-grade protocols:

• SAML (Security Assertion Markup Language)
• OAuth 2.0 / OpenID Connect
• LDAP integration

Magic Links

Passwordless SSO via email:

• Click link in email
• Automatically logged into all connected apps
• No password required

SSO Considerations

Choosing SSO Approach

• Native SSO: Best if staying within one platform ecosystem
• Social Login: Good for consumer products, quick signup
• Enterprise SSO: Required for corporate training, B2B
• Custom Integration: Maximum flexibility, higher complexity

Security

• SSO reduces password reuse risks
• Compromised main account affects all connected apps
• Implement two-factor authentication (2FA)
• Monitor for suspicious login activity

Implementation Complexity

• Simple: Enable social login buttons
• Medium: Connect apps within same ecosystem
• Complex: Custom SSO between different platforms

SSO-Related Features

Magic Link Authentication

• Passwordless login via emailed link
• Great for reducing friction
• Popular with creators using email-first platforms

Member Portals

• Centralized access to all purchased content
• Single dashboard for customers
• Reduces confusion about where to log in

Account Linking

• Connect existing accounts across platforms
• Merge multiple accounts into one
• Consolidate purchase history

Setting Up SSO

Typical steps vary by platform:

1. Enable SSO in platform settings
2. Configure authentication providers
3. Set up redirect URLs
4. Test the login flow
5. Communicate changes to users

Consult your specific platform documentation for detailed setup instructions.