Skip to main content
Price variants are how you define what a product costs and how buyers pay for it. Every product has at least one price variant, and you can add as many as you need to offer different pricing tiers from a single product page.

​
What are price variants?

A price variant is a specific pricing option on a product. For example, a single course product might have:
  • A free tier that gives access to the first chapter
  • A $49 one-time tier for full course access
  • A $9/month subscription tier that includes the course plus ongoing community access
Each variant can grant access to different experiences, so you can build tiered offerings without creating separate products.

​
Billing types

Every price variant has a billing type that determines how and when the buyer is charged.

​
Free

No payment is collected. The buyer completes checkout without entering payment details. Free variants are useful for lead magnets, free tiers, or gated content that you want people to sign up for.

​
One-time

The buyer pays a single fixed amount and receives permanent access (unless you configure auto-revoke).

​
Subscription

The buyer is charged on a recurring schedule. You choose the interval:
When a subscription is cancelled or lapses, the buyer’s access to the associated experiences is revoked automatically.

​
Payment plan

A payment plan splits a fixed total into a set number of recurring installments. The buyer pays on a schedule you define until all installments are collected, then the subscription ends automatically. You configure three things:
  • Recurring interval — How often the buyer is charged (weekly, monthly, etc.). The same intervals available for subscriptions apply here.
  • Installment count — The total number of payments the buyer will make (minimum 2).
For example, a $300 product with a monthly interval and 3 installments charges $100/month for 3 months.
After the final installment is collected, the payment plan ends automatically and the buyer is not charged again.

​
Pay-what-you-want pricing

For variants with the custom amount type, buyers choose how much they pay. You control the boundaries:
  • Minimum amount — The lowest amount a buyer can enter. Set it to 0 to let buyers take the product for free if they choose.
  • Maximum amount — The highest amount a buyer can enter
  • Preset amount — The amount filled in for the buyer when checkout opens
Setting a thoughtful preset amount can significantly increase your average order value. Most buyers anchor on the suggested price rather than entering the minimum.
The preset amount must fall within the minimum and maximum range you define. If you set both a minimum and maximum, the minimum must be less than the maximum.

​
What your buyer sees

The checkout page shows a price field next to the product, filled in with your preset amount (or your minimum when there is no preset). The buyer types the amount they want to pay, and the order total, taxes and payment form update to match before they pay.
  • An amount below your minimum or above your maximum is refused at checkout with a message telling the buyer the allowed range.
  • Any amount above zero must be at least the smallest price Crevio can charge in your currency (for US dollars, $0.99). When you leave the minimum empty, that is the lowest a buyer can pay.
  • With a minimum of 0, a buyer can enter 0 and still complete checkout. You get an order and a new customer, but no payment.
  • Discount codes apply to the amount the buyer chose. A discount with a minimum spend counts the chosen amount.
  • Order confirmation emails and your order list show the amount the buyer actually paid.

​
Limits

  • One-time prices only, by design. A subscription or payment plan cannot be pay-what-you-want, because the buyer would be choosing an amount for every future payment.
  • Not in the price editor. The product editor offers free and fixed prices. To create a pay-what-you-want price, ask Crevio’s agent (for example, “add a pay-what-you-want price from $5, suggested $20”) or use the API.

​
Strikethrough pricing

You can set a discounted from amount on any fixed-price variant. This displays the original price with a strikethrough next to the current price, creating a visual discount indicator on your website. The discounted-from amount must be higher than the actual price.

​
Free trials

Subscription and payment plan variants can include a free trial period. Set the trial period in days — the buyer signs up, gets immediate access, and is not charged until the trial expires.
Free trials are only available on subscription and payment plan variants. They cannot be applied to one-time or free variants.

​
Setup fees

Subscription and payment plan variants can include an optional setup fee — a one-time charge collected alongside the first recurring payment. Setup fees are useful for:
  • Onboarding or account creation costs
  • Initial access fees for premium content
  • One-time materials or resource fees bundled with a recurring plan
The setup fee appears as a separate line item during checkout so the buyer can see exactly what they are paying. It is charged only once, on the first payment.
Setup fees pair well with payment plans. For example, you could offer a 3-month payment plan at $50/month with a $25 setup fee, totaling $175.

​
Inventory limits

Set a quantity available on any price variant to limit how many times it can be purchased. Crevio tracks inventory with database-level locking to prevent overselling. Once the quantity reaches zero, the variant can no longer be purchased. Inventory is automatically restored if an order is refunded or cancelled.
Inventory limits are what make physical goods workable on Crevio — they stop you selling stock you cannot ship.

​
Seat-based pricing

For variants that grant access to a team or group, you can set a seat quantity. This defines how many seats (user slots) are included in a single purchase. Seat-based pricing is available on fixed-price and free variants.

​
Auto-revoke access

Set revoke after days on a price variant to automatically remove the buyer’s access after a certain number of days. This is useful for:
  • Time-limited content (e.g., a 30-day challenge)
  • Rental-style access to digital downloads
  • Trial periods on one-time purchases

​
Waitlists

A waitlist toggle exists on every price variant, but the feature is not finished and you should leave it off for now.
Enabling the waitlist does not stop anyone buying the variant, and a buyer who does pay for it receives nothing — there is no release step that grants their access or notifies you. Until this is completed, set quantity available to 0 to close a variant cleanly, and collect interest with a form instead.

​
Cross-sell recommendations

You can link price variants to other variants as cross-sells. When a buyer adds a product to their cart or reaches checkout, Crevio displays the cross-sold products as recommendations, encouraging additional purchases.
Cross-sells work best when the recommended product complements what the buyer is already purchasing — for example, suggesting a templates pack alongside a course.

​
Benefits list

Each price variant has a benefits list — a set of bullet points that describe what the buyer gets. Benefits are displayed on your website’s product page alongside the variant’s price, helping buyers compare tiers at a glance.
Each column is a separate price variant with its own benefits list and attached experiences.

​
Managing price variants

  • A product must have at least one active (non-archived) price variant at all times.
  • You can archive a variant to hide it from your website without deleting it. Archived variants cannot be the last active variant on a product.
  • Variants that have been synced to Stripe or have existing purchases cannot be deleted, but they can be archived.
  • Drag variants to reorder them. The first active variant is treated as the default on your website.