What is a Minimum Viable Product?

A Minimum Viable Product (MVP) is the simplest version of your idea that still solves the core problem. It lets you launch quickly, gather feedback, and decide what to build next before investing heavy time or money.

For more on MVP strategy, check the dedicated entry: MVP

Why Ship an MVP

• Validate demand with real customers instead of assumptions
• Generate early revenue to fund future development
• Learn which features matter before writing extra code
• De-risk bigger launches and inform your value ladder

MVP Formats for Creators

• Concierge services or manual fulfillment behind the scenes
• Simple digital products like templates or checklists
• Landing page + waitlist to test interest before building
• Live workshops that later become recorded courses
• Lightweight micro-SaaS built with no-code tools

Best Practices

• Define the problem and success metrics before building
• Time-box the build; focus on essentials that prove the concept
• Collect feedback continuously—surveys, interviews, community threads
• Iterate or pivot based on what users actually do, not what they say
• Evolve the MVP into a scalable offer once you’ve validated demand, pricing, and positioning