Order Bump
What is an Order Bump?
An order bump is an additional offer presented on the checkout page that customers can add to their purchase with a single click. It's a simple checkbox offer that complements the main product, designed to increase average order value without requiring a separate purchase flow.
How Order Bumps Work
- Customer proceeds to checkout for main product
- Order bump appears as a checkbox option on the checkout page
- Customer checks the box to add the item
- Both products are purchased in a single transaction
- Total order value increases
Order Bump vs. Upsell
| Order Bump | Upsell |
|---|---|
| Shown on checkout page | Shown after purchase |
| One-click add | Separate purchase flow |
| Smaller, complementary offer | Can be larger offer |
| Part of same transaction | Additional transaction |
Effective Order Bump Strategies
Complementary Products
- Templates that enhance the main course
- Checklists or workbooks
- Quick-start guides
- Resource libraries
Low-Friction Pricing
- Typically priced at 10-30% of main product
- Price point low enough for impulse decision
- High perceived value relative to cost
Compelling Copy
- Clear benefit statement
- Emphasize the discount or special pricing
- Show value of the addition
Best Practices
- Keep the offer directly relevant to the main purchase
- Use urgency ("Only available at checkout")
- Price attractively relative to the main product
- Show the regular price crossed out
- Keep the description concise
- Test different offers to find the best converter
Common Order Bump Examples
- Course: Add done-for-you templates
- Ebook: Add audiobook version
- Software: Add premium support
- Membership: Add founding member badge
- Template Pack: Add video tutorials
Impact on Revenue
A well-optimized order bump with a 30% take rate can significantly boost revenue. For example, a $47 order bump on a $197 product increases average order value by $14.10 per customer.