# Order Bump

> Learn how order bumps increase average order value by offering complementary products at checkout.

Canonical URL: https://crevio.co/glossary/order-bump

##  What is an Order Bump?

An order bump is an additional offer presented on the checkout page that customers can add to their purchase with a single click. It's a simple checkbox offer that complements the main product, designed to increase average order value without requiring a separate purchase flow.

## How Order Bumps Work

1. Customer proceeds to checkout for main product
2. Order bump appears as a checkbox option on the checkout page
3. Customer checks the box to add the item
4. Both products are purchased in a single transaction
5. Total order value increases

## Order Bump vs. Upsell

| Order Bump | [Upsell](/glossary/upsell) |
|------------|--------|
| Shown on checkout page | Shown after purchase |
| One-click add | Separate purchase flow |
| Smaller, complementary offer | Can be larger offer |
| Part of same transaction | Additional transaction |

## Effective Order Bump Strategies

### Complementary Products
- Templates that enhance the main course
- Checklists or workbooks
- Quick-start guides
- Resource libraries

### Low-Friction Pricing
- Typically priced at 10-30% of main product
- Price point low enough for impulse decision
- High perceived value relative to cost

### Compelling Copy
- Clear benefit statement
- Emphasize the discount or special pricing
- Show value of the addition

## Best Practices

- Keep the offer directly relevant to the main purchase
- Use urgency ("Only available at checkout")
- Price attractively relative to the main product
- Show the regular price crossed out
- Keep the description concise
- Test different offers to find the best converter

## Common Order Bump Examples

- **Course**: Add done-for-you templates
- **Ebook**: Add audiobook version
- **Software**: Add premium support
- **Membership**: Add founding member badge
- **Template Pack**: Add video tutorials

## Impact on Revenue

A well-optimized order bump with a 30% take rate can significantly boost revenue. For example, a $47 order bump on a $197 product increases average order value by $14.10 per customer.