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Ads and Voice are Crevio’s two outbound-growth surfaces: launch and optimize paid ad campaigns across platforms, and have an AI place real phone calls on your behalf — both metered as you go. You can just ask Crevio to launch a campaign for a product or call a lead to book a demo. Or drive it through the API: the ads surface manages the full campaign hierarchy, audiences, pixels, and leads; the voice surface places AI phone calls with a clear objective, manages your numbers, and tracks consent. Both domains have many endpoints — this guide covers the workflow and the key calls. See the API reference for the exhaustive parameter lists.

Ads

Crevio ads run across multiple platforms with a standard hierarchy: Campaign → Ad Group → Ad, plus custom audiences, pixels & conversions, and lead forms.

Connect an ads account first

Ads need their own connection — separate from your other integrations — before you can sync or create campaigns.
Campaign creation will fail until an ads account is connected. Always run POST /ads/connect first.

The campaign hierarchy

Once connected, build top-down:

Audiences, targeting, pixels, and conversions

  • Custom audiences — build and reuse audience segments.
  • Targeting search & reach estimates — search targeting options and estimate audience reach before you spend.
  • Pixels & conversions — install pixels and report conversions back for optimization.
  • Lead forms & leads — collect leads with on-platform forms and pull the resulting leads.

Boost a post and Click-to-WhatsApp

Turn an existing organic social post into a paid ad:
Click-to-WhatsApp campaigns are supported for driving conversations directly into WhatsApp.

Performance reports

Pull performance reports to see spend, results, and ROAS across the hierarchy, then feed that back into optimization — or let a Task do the optimizing on a schedule.

Voice

Crevio places autonomous AI phone calls — inbound and outbound. You give the AI an objective and an opening line, and it makes the call. Voice is billed per minute.

Place a call

POST /calls starts an outbound AI call.
FieldPurpose
to_numberThe number to call
objectiveWhat the AI should accomplish on the call
first_messageThe opening line the AI says
purposeThe reason/category for the call

Phone numbers

Provision a number to call from (and to receive inbound calls), and release it when you’re done.
Voice includes compliance tooling. Record TCPA consents before calling, and maintain do-not-call suppressions so the AI never dials a suppressed number.
Calls are billed per minute and draw down credits. Always confirm you have valid consent before placing outbound calls.

Next steps

Social

Boost organic posts into paid ads.

Tasks

Automate campaign optimization and follow-up calls.

Usage & credits

See how per-minute calls and ad operations bill.

API reference

Every ads and voice endpoint and parameter.