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Selling a paid course is four chained calls, and the order matters. You create the product as a draft, attach at least one price variant, flip it to active, then mint a checkout link. Skip a step or reorder it and you’ll hit a 422.
You cannot create a product with status: "active" in one shot — publishing requires at least one price variant first. Always: create draft → add price variant → PATCH to active.
Course content (lessons, modules, drip) lives under Experiences, managed in-app. The Experiences API is read-only (GET /experiences). A product bundles experiences through its price variants. This recipe covers the sellable side — product, price, and checkout.

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Recipe

1

Create the product as a draft

Money is never involved here yet — just the listing.
Hold onto prod_abc123.
2

Add a fixed price variant

Associations are bare-name + prefixed id: product: "prod_abc123", not product_id. Money is integer cents with a lowercase currency.
amount: 14900 is $149.00. For a subscription, use billing_type: "subscription" plus recurring_interval and interval_count.
3

Publish the product

Now that a price exists, flip the product to active.
4

Create a shareable checkout link

A checkout link is a reusable buy URL you can drop in emails, social posts, or your site.
Share the link’s URL and you’re live.
5

(Optional) Add a launch discount

Create a promo code and scope it to this price variant.
Because the checkout link was created with allow_discount_codes: true, buyers can enter LAUNCH20 at checkout.
Programmatic checkout instead of a shareable link? Call POST /checkouts with line_items: [{ price_variant: "price_xyz789", quantity: 1 }] and optionally a discount_code.

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Next steps

AI content generation

Generate a cover image and attach it to the product.

Spin up a website

Put your product on an AI-built site with a custom domain.

Webhooks

Get notified on order.paid to fulfill automatically.

Conventions

Why draft-before-active and cents matter.