# Manychat

> Manychat is a chat automation platform that lets marketers build Instagram, Facebook, and WhatsApp bots for lead capture, broadcasts, and customer support.

Canonical URL: https://crevio.co/glossary/manychat

##  What is Manychat?

Manychat is a chat [automation](/glossary/automation) platform used to build conversational flows on Instagram, Facebook Messenger, WhatsApp, and SMS. Marketers design drag-and-drop sequences that capture leads, deliver [lead magnets](/glossary/lead-magnet), and nurture customers with segmented broadcasts. Manychat integrates with ecommerce, CRM, and email tools, automating repetitive DMs while preserving human handoff options for support or sales reps.