# Bundle

> Learn how product bundles help creators increase perceived value and average order value by packaging multiple products together.

Canonical URL: https://crevio.co/glossary/bundle

##  What is a Bundle?

A bundle is a collection of multiple products or services sold together as a single package, typically at a discounted price compared to buying each item separately. For creators, bundles are an effective way to increase average order value while providing more comprehensive solutions to customers.

## Benefits of Bundles

### For Creators
- Higher average order value per transaction
- Move inventory of slower-selling products
- Introduce customers to your full product line
- Create urgency with limited-time bundle offers
- Increase perceived value through anchoring

### For Customers
- Cost savings compared to individual purchases
- Complete solution to their problem
- Simplified buying decision
- Access to related content they might have missed

## Types of Product Bundles

### All-In-One Bundle
Everything you offer on a topic in one package. Works well for creators with multiple related [digital products](/glossary/digital-product).

### Themed Bundle
Products grouped around a specific topic or outcome, such as "Complete YouTube Creator Bundle."

### Tiered Bundle
Good-better-best options at different price points:
- **Starter**: Core product only
- **Pro**: Core + templates + resources
- **Premium**: Everything + coaching or support

### Collaborative Bundle
Partner with other creators to offer a bundle of complementary products, splitting revenue.

### Flash Sale Bundle
Limited-time offer combining products at steep discount, creating urgency.

## Bundle Pricing Strategies

- **Anchor High**: Show full individual pricing, then the bundle price
- **Percentage Off**: "Save 40% when you buy the bundle"
- **Tiered Discounts**: Bigger discount for larger bundles
- **Price Justification**: Break down value of each component

## Best Practices

- Ensure all products in the bundle are genuinely valuable
- Create a compelling name that communicates the outcome
- Use clear visuals showing what's included
- Calculate and display the total individual value
- Consider creating exclusive bundle-only bonuses
- Limit availability to create urgency
- Test different bundle combinations

## Common Bundle Examples

- Course + templates + community access
- Ebook + workbook + audio version
- Multiple courses in one topic area
- Annual subscription + bonus courses
- Software + training + support package