What is a Bundle?

A bundle is a collection of multiple products or services sold together as a single package, typically at a discounted price compared to buying each item separately. For creators, bundles are an effective way to increase average order value while providing more comprehensive solutions to customers.

Benefits of Bundles

For Creators

Higher average order value per transaction
Move inventory of slower-selling products
Introduce customers to your full product line
Create urgency with limited-time bundle offers
Increase perceived value through anchoring

For Customers

Cost savings compared to individual purchases
Complete solution to their problem
Simplified buying decision
Access to related content they might have missed

Types of Product Bundles

All-In-One Bundle

Everything you offer on a topic in one package. Works well for creators with multiple related digital products.

Themed Bundle

Products grouped around a specific topic or outcome, such as "Complete YouTube Creator Bundle."

Tiered Bundle

Good-better-best options at different price points:

Starter: Core product only
Pro: Core + templates + resources
Premium: Everything + coaching or support

Collaborative Bundle

Partner with other creators to offer a bundle of complementary products, splitting revenue.

Flash Sale Bundle

Limited-time offer combining products at steep discount, creating urgency.

Bundle Pricing Strategies

Anchor High: Show full individual pricing, then the bundle price
Percentage Off: "Save 40% when you buy the bundle"
Tiered Discounts: Bigger discount for larger bundles
Price Justification: Break down value of each component

Best Practices

Ensure all products in the bundle are genuinely valuable
Create a compelling name that communicates the outcome
Use clear visuals showing what's included
Calculate and display the total individual value
Consider creating exclusive bundle-only bonuses
Limit availability to create urgency
Test different bundle combinations

Common Bundle Examples

Course + templates + community access
Ebook + workbook + audio version
Multiple courses in one topic area
Annual subscription + bonus courses
Software + training + support package

Bundle