# Stan Store Pricing 2026: Plans, Fees, Free Trial & Break-Even Math

> Stan Store pricing for October 2026: $29 Creator vs $99 Creator Pro, monthly vs annual, every processing fee, and break-even math against Gumroad and Beacons.

Last updated: 2026-10-29T10:00:00

Canonical URL: https://crevio.co/blog/stan-store-pricing

*Last updated: October 29, 2026*

**Stan Store pricing is $29/month for the Creator plan or $99/month for Creator Pro, with a 14-day free trial and no free plan.** Paying yearly drops that to $300/year ($25/month) or $948/year ($79/month). Stan takes 0% of your sales on both plans, but Stripe or PayPal processing still applies, and email marketing, discount codes, upsells, and ad pixels are all Creator Pro features. This guide covers what each plan includes, monthly vs annual billing, every fee you pay per sale, and the break-even point where Stan's flat fee beats Gumroad and Beacons.

- **Creator, $29/mo:** storefront, courses, bookings, memberships, lead magnets, and AutoDM
- **Creator Pro, $99/mo:** adds email broadcasts and flows, funnels, upsells, discount codes, pixels, affiliates, and payment plans
- **0% platform fee:** you still pay processing, about 2.9% + $0.30 per US card sale
- **Annual billing:** saves $48/year on Creator and $240/year on Creator Pro
- **Break-even:** Stan Creator beats Gumroad from roughly $195 to $275 a month in sales, and Beacons' free plan from about $320

### Stan Store Pricing at a Glance (October 2026)

| Plan | Monthly | Annual | Effective monthly (annual) | Platform fee | Free trial |
|------|---------|--------|----------------------------|--------------|------------|
| Creator | $29/mo | $300/yr | $25/mo | 0% | 14 days |
| Creator Pro | $99/mo | $948/yr | $79/mo | 0% | 14 days |

Prices from [Stan's pricing page](https://stan.store/blog/stan-store-pricing) (updated July 22, 2026), checked October 29, 2026. Payment processing applies on both plans.

## Is Stan Store Free?

No. Stan Store has no free plan. You get a **14-day free trial**, and after that you pay $29 or $99 a month or your store goes offline.

Three things cause confusion here:

- **Affiliate-only accounts are free, but they aren't stores.** If you buy a product with resell rights, Stan lets you open a free "Affiliate Only" account to get your link and cash out commission. It [doesn't include Stan Store features](https://help.stan.store/article/371-how-to-transfer-affiliate-links), so you can't sell your own products from it.
- **Some trials are Creator Pro trials.** Some new accounts are offered an extended Creator Pro trial that renews at $99/month. If you only want the $29 plan, check which plan you're on under Settings and Billing before the trial ends.
- **Old "5% fee" posts are out of date.** Stan used to charge a transaction fee on its cheaper plan years ago. Today both plans are 0%.

If you want to sell without a monthly bill, you need a platform with a free plan and a percentage fee instead. We compare those [further down](#break-even-math-stan-store-vs-gumroad-and-beacons).

## Stan Store Plans: Creator vs Creator Pro

Both plans include unlimited products and courses. The difference is the marketing and checkout tools.

| Feature | Creator ($29/mo) | Creator Pro ($99/mo) |
|---------|------------------|----------------------|
| Mobile storefront (link-in-bio) | Yes | Yes |
| Digital products and courses | Unlimited | Unlimited |
| Bookings and calendar | Yes | Yes |
| Recurring subscriptions and memberships | Yes | Yes |
| Community | Yes | Yes |
| Lead magnets and email collection | Yes | Yes |
| Instagram AutoDM | Yes | Yes |
| Store and course analytics | Yes | Yes |
| Email broadcasts and email flows | No | Yes |
| Import contacts | No | Yes |
| Funnels and order bumps | No | Yes |
| Discount codes and limited-quantity offers | No | Yes |
| Affiliate links for your products | No | Yes |
| Payment plans, Afterpay, and Klarna | No | Yes |
| Meta, Google, TikTok, and Pinterest pixels | No | Yes |
| Custom domain | No | No |

Sources: [Stan pricing page](https://stan.store/blog/stan-store-pricing) and [Creator Pro features](https://help.stan.store/article/407-creator-pro-features), checked October 2026.

### Creator ($29/month)

The Creator plan covers everything you need to sell: a mobile storefront, unlimited digital products and courses, 1:1 bookings, memberships, a community, and lead magnets that collect emails.

It also includes **Stan AutoDM**, which replies to Instagram comments with a link. Older reviews list AutoDM as a Pro feature. That's no longer true: it's on the $29 plan.

What it leaves out is anything that sends email, changes the price at checkout, or tracks ads. You can collect emails on Creator, but you'll need a separate email tool to send to them.

### Creator Pro ($99/month)

Creator Pro adds the selling and marketing tools:

- **Email marketing:** broadcasts and automated flows, with unlimited contacts
- **Funnels and order bumps:** sell several products in one purchase flow, or offer an add-on at checkout
- **Discount codes and limited-quantity offers**
- **Affiliate links:** let customers resell your products for a commission
- **Payment plans, Afterpay, and Klarna**
- **Pixel tracking** for Meta, Google, TikTok, and Pinterest
- **Contact import** from another platform

### Is Creator Pro Worth $70 More a Month?

Creator Pro pays for itself in one of two ways:

1. **It replaces a tool you already pay for.** If you pay for a separate email platform and it costs about as much as the $70 difference, moving your email into Stan makes the upgrade close to free.
2. **The Pro features earn at least $70 a month.** For example, if you sell 40 products a month and one in five buyers adds a $15 order bump, that's $120 in extra revenue. If you run Meta ads, pixel tracking alone can be worth it.

If you mainly sell through organic social posts and DMs, and don't send a newsletter, the $29 plan usually covers you. Upgrade when you have a specific Pro feature you'll use every week, not because you might need it.

## Monthly vs Annual Billing: Which Saves More?

| Plan | Monthly billing | Annual billing | Effective monthly | You save | Annual pays off if you stay |
|------|-----------------|----------------|-------------------|----------|-----------------------------|
| Creator | $29/mo ($348/yr) | $300/yr | $25/mo | $48 (14%) | 11+ months |
| Creator Pro | $99/mo ($1,188/yr) | $948/yr | $79/mo | $240 (20%) | 10+ months |

Annual billing is a better deal on Creator Pro (20% off) than on Creator (14% off). The catch is flexibility. According to Stan's help center:

- **Refunds are limited.** Stan only refunds a payment made [within the last 30 days](https://help.stan.store/article/429-stans-refund-policy), after you fully cancel, and not for "non-usage." Miss that window on an annual plan and you've paid for the year.
- **Downgrades wait for the billing cycle.** If you're on annual Creator Pro and switch to monthly, the change [takes effect when your year ends](https://help.stan.store/article/32-how-to-upgrade-downgrade-your-stan-subscription).
- **Upgrades are prorated and charged right away.** After upgrading to Creator Pro, you can't downgrade yourself for 30 days (support can help).
- **The mobile app only sells monthly plans.** If you subscribe through the iOS app, you can't pick annual billing, and you cancel through Apple.

**Our take:** start monthly. Switch to annual once you've had two or three months of steady sales and know which plan you need.

## Stan Store Fees: What You Pay on Each Sale

Stan's "0% transaction fees" is accurate. Stan doesn't take a cut. But it runs payments through a Stripe account it manages for you (or PayPal), and those processors charge their usual rates.

| Fee (US Stripe account) | Rate |
|-------------------------|------|
| Card payment | 2.9% + $0.30 |
| Afterpay | 6.0% + $0.30 |
| Klarna | 5.99% + $0.30 |
| Customer in another country | +1.5% |
| Recurring payments | +0.5% |
| Payout to your bank | 0.25% + $0.25 per payout (minimum $1) |
| Product priced in a different currency from your account | +1% |
| PayPal | 3.49% + a fixed fee by currency |

Source: [Stan, Stripe, and PayPal transaction fees](https://help.stan.store/article/83-stan-stripes-transaction-fees) (updated September 23, 2026). Rates differ in Canada, the UK, and Australia.

On a $100 card sale in the US you keep **$96.80** before payout fees. Cash out $1,000 at once and the payout fee is $2.75.

A few things about Stan payments that affect your costs:

- **You can't bring your own Stripe account.** Stan sets up and manages one for you, so you can't reuse existing Stripe pricing.
- **There's a short hold.** New sales show as "Available Soon" before you can cash out, and there's a minimum cash-out amount.
- **Chargebacks cost about $15** for US creators, on top of the refunded sale.

For how payouts, refunds, and buyer protection work in practice, see our [Stan Store legitimacy and safety review](/blog/is-stan-store-legit).

## Break-Even Math: Stan Store vs Gumroad and Beacons

The real question isn't "is $29 expensive?" It's "is $29 less than what a free platform would take from my sales?" Card processing applies on every platform here, so these numbers compare only what each platform itself charges.

### Stan Creator vs Gumroad (10% + $0.50 per sale)

[Gumroad](https://gumroad.com/pricing) has no monthly fee but takes 10% + $0.50 on each direct sale (30% on sales through its Discover marketplace). Because of the $0.50, the break-even point depends on your price:

| Average product price | Gumroad fee per sale | Sales to match $29 | Break-even monthly sales |
|-----------------------|----------------------|--------------------|--------------------------|
| $10 | $1.50 | about 19 | about $195 |
| $25 | $3.00 | about 10 | about $240 |
| $50 | $5.50 | about 5 | about $265 |
| $100 | $10.50 | about 3 | about $275 |

Above roughly $200 to $275 a month in sales, Stan Creator costs less than Gumroad. Below that, Gumroad is cheaper.

### Stan Creator vs Beacons Free (9%)

[Beacons](https://beacons.ai/i/pricing) is free with a 9% fee on sales. $29 divided by 9% gives a break-even of **about $322 a month**. Beacons' $30/month Creator Plus plan also has a 0% fee, so at that point the two cost almost the same and the choice comes down to features. Our [Stan Store vs Beacons](/blog/stan-store-vs-beacons) comparison covers those.

### When Creator Pro Beats a Percentage Fee

On raw cost, Creator Pro at $99 beats Gumroad from about $825 to $950 a month in sales (depending on price) and Beacons Free from about $1,100. The fairer comparison is Stan Creator at $29 plus whatever you'd pay for the Pro features elsewhere.

### What Each Platform Costs at Different Sales Levels

Monthly platform cost, assuming a $25 average product and excluding card processing:

| Monthly sales | Stan Creator | Stan Creator Pro | Gumroad | Beacons Free | Crevio Starter |
|---------------|--------------|------------------|---------|--------------|------------|
| $0 | $29 | $99 | $0 | $0 | $50 |
| $250 | $29 | $99 | $30 | $22.50 | $56.25 |
| $500 | $29 | $99 | $60 | $45 | $62.50 |
| $1,000 | $29 | $99 | $120 | $90 | $75 |
| $3,000 | $29 | $99 | $360 | $270 | $125 |
| $10,000 | $29 | $99 | $1,200 | $900 | $300 |

Annual billing lowers the Stan figures to $25 and $79, and Crevio Starter's base to $25.

Two takeaways. **If you aren't selling yet, every month on Stan costs you money**, while free plans cost nothing. **Once you pass a few hundred dollars a month, Stan Creator's flat fee is the cheapest option in this table on cost alone**, which is the main reason creators choose it.

## Costs That Aren't on the Pricing Page

- **The $29 to $99 jump.** Discount codes for a sale, a welcome email sequence, and ad pixels are all Pro features. Plan your budget around the plan you'll need in six months.
- **A separate email tool on Creator.** Creator collects emails but can't send broadcasts, so many Creator users pay for an email platform as well.
- **Your own domain.** Stan [doesn't support custom domains](https://help.stan.store/article/151-can-i-create-a-custom-domain-for-my-stan-store) on any plan. You can forward a domain you own, but visitors end up on `stan.store/yourname`.
- **Afterpay and Klarna cost more per sale.** At about 6% each, buy-now-pay-later sales cost roughly twice as much to process as card sales.
- **Stanley isn't included.** In March 2026 Stan relaunched Stanley as a separate AI content product, around $149/month. It isn't part of a Creator or Creator Pro subscription.

## Stan Store Pricing vs Alternatives

| Platform | Free plan | Paid plans | Platform fee | Custom domain |
|----------|-----------|------------|--------------|---------------|
| **Stan Store** | No (14-day trial) | $29 / $99 per month | 0% | No |
| [**Crevio**](https://crevio.co/) | Yes (100 AI credits once, 2 active products) | $50 / $100 / $200 per month ($25 / $50 / $100 billed yearly) | 5% free, 2.5% paid | Paid plans |
| **Gumroad** | No monthly fee | None | 10% + $0.50 (30% via Discover) | Yes |
| **Beacons** | Yes | $10 / $30 / $100 per month | 9% on Free and Creator, 0% on Creator Plus and up | Paid plans |
| **Payhip** | Yes | $29 / $99 per month | 5% free, 2% Plus, 0% Pro | Yes |

Fees from each platform's pricing page, October 2026. Card processing applies on top on all of them.

Payhip's tiers are worth noticing: its $29 Plus plan charges 2%, while Stan's $29 plan charges 0%, so Stan is cheaper on fees at the same price. Payhip's advantage is the free plan to start on. For the full list, see our [Stan Store alternatives](/blog/stan-store-alternatives) roundup or the [Sellfy vs Stan Store](/blog/sellfy-vs-stan-store) comparison.

## Which Stan Store Plan Should You Choose?

**Choose Creator ($29) if you:**

- Sell a few digital products, coaching calls, or a course to an existing social audience
- Get most of your sales from Instagram or TikTok, where AutoDM helps
- Already use an email tool, or don't send a newsletter yet
- Expect at least $250 to $300 a month in sales

**Choose Creator Pro ($99) if you:**

- Run paid ads and need pixel tracking
- Want email, discounts, order bumps, and affiliates in one place
- Sell higher-priced offers where payment plans or Klarna help close sales
- Make enough that $70 a month is a small share of revenue

**Skip Stan for now if you:**

- Haven't made your first sale and don't want a monthly bill
- Need your store on your own domain
- Want a full website, not a single link-in-bio page

Not sure what to charge yet? Our guide to [pricing digital products](/blog/how-to-price-your-digital-products) helps you set prices before you pick a plan.

## A Different Pricing Model: Crevio

![Crevio homepage: AI that runs your business](https://crevio.co/vite/assets/crevio-homepage-nz1ix4w5.webp)

[Crevio](https://crevio.co/) uses a different model from Stan: it's free to start, every paid plan has every feature and the same 2.5% fee, and plans differ by how many businesses you run. And instead of filling in a template, you describe your business and Crevio's AI builds the store, writes the copy, and sets up your products.

| | Free | Starter | Growth | Scale |
|---|---|---------|-----|----------|
| **Price** | $0 | $50/mo ($25/mo annual) | $100/mo ($50/mo annual) | $200/mo ($100/mo annual) |
| **AI credits** | 100, once | 2,000/mo | 4,000/mo | 8,000/mo |
| **Businesses** | 1 | 1 | Up to 3 | Up to 10 |
| **Published products** | Up to 2 active | Unlimited | Unlimited | Unlimited |
| **Custom domain** | No | Yes | Yes | Yes |
| **Transaction fee** | 5% | 2.5% | 2.5% | 2.5% |
| **Money-back guarantee** | — | 7 days | 7 days | 7 days |

To be straight about the math: **Stan Creator is cheaper than Crevio Starter at every sales level**, because Crevio's plan costs more and its 2.5% fee adds up while Stan's fee stays flat. Crevio comes out ahead when you're starting from zero (the free plan costs nothing until you sell, and no credit card is needed), when you want your own domain, or when you're weighing Creator Pro: on monthly billing, Crevio Starter costs less than Stan Creator Pro up to about $1,950 a month in sales.

The other difference is what you're paying for. Stan is a storefront you run yourself. Crevio is an AI business builder that builds your site and products and keeps working on them after launch.

## FAQ

### How much does Stan Store cost per month?

Stan Store costs $29/month for the Creator plan or $99/month for Creator Pro. Paying yearly costs $300 ($25/month) or $948 ($79/month). Both plans charge 0% platform fees, and Stripe or PayPal processing applies to every sale.

### Is Stan Store free?

No. Stan Store has a 14-day free trial but no free plan. After the trial you pay $29 or $99 a month. The only free account type is "Affiliate Only," which lets you share resell links and cash out commission but not sell your own products.

### Does Stan Store have a free version?

Not for selling your own products. The free Affiliate Only account is for reselling other creators' products. To run a store you need Creator or Creator Pro after the 14-day trial.

### What's the difference between Stan Creator and Creator Pro?

Creator ($29) includes the storefront, unlimited products and courses, bookings, memberships, lead magnets, and AutoDM. Creator Pro ($99) adds email broadcasts and flows, funnels, order bumps, discount codes, affiliate links, payment plans with Afterpay and Klarna, contact import, and pixel tracking.

### Does Stan take a percentage of sales?

No. Stan charges 0% on both plans. You pay processing instead: 2.9% + $0.30 per US card payment through Stripe, more for Afterpay, Klarna, and international customers, plus 0.25% + $0.25 per payout (minimum $1).

### How does Stan payment work?

Stan sets up and manages a Stripe account for you (PayPal is also available), so you can't connect an existing Stripe account. Sales show as "Available Soon" for a short period, then you cash out to your bank. Payment plans, Afterpay, and Klarna are Creator Pro features.

### Is the Stan Store annual plan worth it?

Yes, if you'll stay at least 10 to 11 months. Annual saves $48 on Creator (14%) and $240 on Creator Pro (20%). Stan only refunds payments from the last 30 days, so start monthly until you're sure.

### Can I switch between Stan Store plans?

Yes, under Settings, Billing, Change Plan. Upgrades are prorated and charged immediately. Downgrades take effect at the end of your current billing cycle, and after upgrading to Creator Pro you need to wait 30 days or contact support to downgrade.

### Does Stan Store include a custom domain?

No, on neither plan. You can forward a domain you own to your Stan page, but the store itself stays on `stan.store/yourname`. Crevio includes a custom domain on every paid plan, from $25/month billed yearly.

### Is Stan cheaper than Gumroad?

It depends on your sales. Gumroad takes 10% + $0.50 per sale and has no monthly fee, so it's cheaper until you sell roughly $195 to $275 a month, depending on your price. Above that, Stan Creator's flat $29 costs less.

## The Bottom Line

Stan Store pricing is simple: $29 for the store, $99 for the marketing tools, and 0% of your sales either way. The Creator plan is good value once you sell more than a few hundred dollars a month, and it now includes AutoDM. Creator Pro is worth it when you'll use email, discounts, and pixels every week.

Where Stan costs more than it looks is the start (you pay before your first sale), the jump to Pro, and the lack of a custom domain. If you're still pre-revenue, a free plan with a percentage fee, like Gumroad, Beacons Free, or [Crevio's free plan](https://crevio.co/), lets you launch for $0 and move to a flat-fee platform later if the numbers favor it. Crevio's free plan also has AI build the store for you.

## Related Blog Posts

- [Is Stan Store Legit? Fees, Buyer Safety & Honest Review](/blog/is-stan-store-legit)
- [Best Stan Store Alternatives](/blog/stan-store-alternatives)
- [Stan Store vs Beacons](/blog/stan-store-vs-beacons)
- [Sellfy vs Stan Store](/blog/sellfy-vs-stan-store)
- [How to Price Your Digital Products](/blog/how-to-price-your-digital-products)
- [Free Trial vs Freemium](/blog/free-trial-vs-freemium)